Live Comfortably
Branding / Brand Strategy
Live Comfortably, developed for parent brand Keeco, embraces a modern yet accessible take on home comfort. To bring this vision to life, Keeco partnered with an agency where we led the creative direction and brand guidelines. The brand’s aesthetic centers on an airy, inviting feel with warm neutrals and subtle colors, offering a refined, approachable look that integrates seamlessly with diverse home goods.
Creative Direction:
Live Comfortably’s creative direction emphasizes a relaxed, airy, and approachable aesthetic that feels modern yet accessible. With a palette of warm neutrals and muted colors, the brand maintains versatility to pair seamlessly with its own products and other home goods. Simple, clean lines and light, open spaces create a sense of comfort and refined style, setting Live Comfortably apart in the market with a look that feels like home.
