Nice to meet you!

I’m McKenzie, a graphic designer with a BFA from UW Stout, five years of experience with both local and global brands, and a love for helping small businesses tell their stories through design. Fueled by a blend of intuition, empathy, and a dash of whimsy, I’m here to make the branding process accessible, exciting, and as unique as you are. I believe that everyone deserves design that feels just right without breaking the bank—and I’m all about making that happen! Whether it’s a big rebrand or a small creative project, I can’t wait to bring your vision to life.

A sneak peek into my design philosophy:

Inspired by Don Norman’s Emotional Design philosophy, my process goes beyond aesthetics and dives into the experience. It’s about creating designs that do more than just catch the eye—they connect on a deeper level. I believe a brand should captivate at first glance (that "wow" moment), feel natural and easy to engage with, and resonate long after. From color palettes and typefaces to textures and layout, every choice is a thoughtful step toward building a brand that feels as genuine as it looks.