Purf
Branding / Packaging / Print / Web / App
Purf is a modern brand of cat trees designed for cats and their owners in mind. As the owner, you’re able to completely customize a cat tree to yours and your cat’s needs. Each tree is also integrated with AI to track your cat’s health and is made from durable and quality materials to keep your cat safe.
How:
With a quick online quiz, you can fully customize a cat tree to suit both your home’s aesthetic and your cat’s needs. Options include setup design, bed color and size, number of beds, and scratching post positioning, ensuring a seamless fit with your decor while encouraging your cat to use it—helping reduce household damage when scratching posts are optimally placed.
Each cat tree is also equipped with advanced AI technology. An integrated camera in the base monitors facial cues, potentially alerting you if your cat isn’t feeling well, and doubles as a pet camera. Additionally, AI-powered pads beneath the beds track your cat’s heart rate and sleep patterns. All of this information is easily accessible via the Purf app, allowing you to monitor your cat’s health anytime, anywhere. This data can even be shared with your vet, potentially saving on certain testing costs and providing valuable insights into your cat’s well-being.
Why:
Pets hold a special place in our lives, and the products they use should reflect that bond. Yet, the majority of pet products on the market are loud, bright, and often disrupt the aesthetic of your home. Many are also either overpriced or made from low-quality materials. As pet health and safety become top priorities for pet parents—especially when they’re away from home—Purf has stepped in to provide solutions tailored specifically to cat owners. Our innovative designs address common challenges, ensuring both your cat’s happiness and your peace of mind.
